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Google Analytics Fundamentals Part 1

I had a chance encounter with the blog of big daddy of Google analytics – none other than Avinash kaushik. I must admit he makes complex things appear  so simple that even the noobs can understand...

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Why Goal setting is important for B2B sites?

I have worked in b2b portal and I must admit unless and until they set up a goal no matter what sort of promotion activities they do, it just wouldn’t add up to the result.The promotion done throws up...

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WTF is the Difference between Google Analytics and Google Webmaster Tools?

I guess there are many people (within the SEO industry) who are not clear about the major difference between Google Analytics and Google Webmaster Tools. As a result, they don’t use both to improve...

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Google Analytics Decides to Go Real Time!

Tracking statistics about a website like visitors, visits, page views, landing pages, time spent per page etc. are must for the success of any online business and there is no dearth of such solutions...

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4 Questions Which Lead to High Bounce Rate on your Website!

So, you have made a world class website. It has all the jazzy images, videos, flash and outstanding content quality which the SEO gurus talk about. In addition to it, your SEO team has worked its ass...

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7 Reasons Why Your Website Visitors are not Converting into Buyers!

Your homepage is the most overrated page of your site which is often frequented by you and not your visitors. Visitors often land up on your inside pages. Moreover not all inside pages are equal....

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How To Reduce Website Bounce Rate In Three Easy Steps!

The other day I was talking to someone who asked me quite innocently what exactly a bounce rate is? I replied – a metric which tell you about those visitors who came to your site and could not...

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